Why I love the new food label

Food labels have been long overdue for a make-over. After years of pressure from consumer advocacy groups and health experts, the FDA finally released a proposed new food label. *slow clap*

New Food Label

Why do I love it?

  • Added sugars! While the American Heart Association recommends limiting added sugars to 6 tsp/day for women and 9 tsp/day for men, there was no way to know how much you were getting because added sugars weren’t required to be on labels.
  • Fiber gets redefined: If approved, the “fiber” on a label will reflect only the the intact, unprocessed fiber in whole foods, and exclude purified fibers such as maltodextrin and inulin (which are added to processed foods).
  • Vitamin D and potassium: Requiring these two nutrients (in place of Vitamins A & C) is much more relevant to the health needs of today’s population.
  • No more serving size trickery. Have you ever been able to get 4 servings out of a pint of Ben and Jerry’s? I didn’t think so. On the new label, serving sizes for many foods have been updated to reflect more realistic (in other words, larger) portion sizes.
  • And most importantly, it’s easier to read! With this new design, your eyes are drawn towards the important information. The calorie count jumps out at you and the % Daily Value of Nutrients is much easier to trace.

There is also an alternate proposal, which I like very much. It is even clearer about which nutrients are beneficial (“get enough”) and which ones we need to limit (“avoid too much”). See below:

Alternate Proposed Food Label

These proposals are scheduled for publication in the Federal Register on March 3.  After that, the FDA will collect comments for 90 days. To read the reports detailing the proposed rules and changes, see this FDA webpage. First Lady Michelle Obama has been instrumental in getting this legislation approved, and in record time! This is basically the food industry’s worst nightmare, so expect a carefully strategized counterattack during the comment period.

Score one for public health and food policy!

– Kelly